Hey guys,

So we decided we were going to put up another Adamo spot that we completed. We won’t go into the detail that we went into for the Adamo spot. However, we thought it would be interesting to post two different versions of the spot. During the  months of December and January we were loaded with 14 projects due on the same date! One of those projects was to show off Dell’s packaging design for the Adamo laptop.  To help the compositors, Jeff Greulich our Modeling Lead jumped into After Effects and comped this spot.   It had a much warmer feel (see original version) until we applied a Berlin style treatment to it in color grading.   Made it feel a bit more Euro.

Note from Joel:  I had some extra time and took it into the direction I had envisioned initially (see alternate final version).

After debating which version we would submit, we decided to go with the current final version.  We came together and felt like it focused more on the product and there was less information in the background that could distract.  So, we’re not giving you much on production processes, but we thought it would be interesting for you to see two different ( viable ) rendered comps.

The final version after color grading:

Alternate final Version:

Original Version: